Prime Care Tech Marketing

Prime Care Tech Marketing

Recent posts by Prime Care Tech Marketing

1 min read

Mcknight's recaps points from  managed care PDPM webinar

By Prime Care Tech Marketing on Fri, May 07, 2021 @ 11:12 AM

In a May 5 article, 'CMS let the cat out of the bag, but it’s managed care that’s ready to pounce,' McKnight's Long-Care News recapped critical points from our recent Managed Care Webinar: Goodbye PDPM, Hello Levels! with Mix Solutions.

  • Webinar poll: 42% of attendees said they’d already had to convert at least some contracts from PDPM to levels.
  • Susie Mix: "They (the plans) are very aggressive in not only cutting our rates 30% to 40%, but they’re also very aggressive in starting this right now."

If you missed advice offered during our webinar, there's still time to tune in.

On-Demand Webinar

Topics: Webinar managed care Mcknights PDPM newsmention
1 min read

McKnight's Recaps Key Points from April Cyber Webinar

By Prime Care Tech Marketing on Fri, Apr 30, 2021 @ 01:51 PM

In an April 19 article, Ransomware ‘bull’s eye’ grows, clouding telehealth’s rise in long-term care, McKnight's Long-Care News recapped suggestions from Prime Care Tech's Mark Owens.

  • Providers pursue a multipronged approach to data protection, with a "modern and managed firewall" with:
    • Geo-blocking to limit access to out-of-area attackers
    • Access that is restricted to specific users and departments
    • Backups that are stored on separate servers in different locations.
  • Facilities require repeated employee training about IT security, keeping in mind the going rate for resale of medical records is about $250 per record.

Related resources:

Topics: Webinar cyber security cyber insurance ransomware mcknights ltc teleheath
3 min read


By Prime Care Tech Marketing on Tue, Apr 27, 2021 @ 11:40 AM

We're teaming up with Marcus Evans for this May 13 webinar on post-pandemic operations optimization in senior care. SNF and senior living operators from Health Dimensions GroupSage Senior Living, and Titan Senior Living, along with our SNF technology expert, Jonathan Duvall, will join the discussion on:

  • Embracing technology to enhance census management

  • Improving data management for operational effectiveness

  • Monitoring clinical trends with technology to promote better patient outcomes

This panel will update you on how they're pivoting and adapting to the new normal while keeping a close eye on sustainability and growth.


About Our Senior Living Expert Panel
Erin Shvetzoff Hennessey, MA, NHA, CPG

Erin Shvetzoff Hennessey, MA, NHA, CPG
Chief Executive Officer and Principal
Health Dimensions Group

Erin Shvetzoff has expertise in the senior health care industry, advising providers in the areas of post-acute care management, operational and financial performance improvement, and organizational and ownership structure, as well as hands-on experience as an administrator of skilled nursing and senior living facilities in several states. She is active in senior services trade organizations to provide them with education resources, industry information, and support for members, and speaks at state and national meetings on senior health care, health care reform, and planning for aging populations. Ms. Hennessey is a certified gerontologist and was named a 2019 Senior Living Leader Under 40 by Argentum, a national senior living association. Most recently, she was named to the LeadingAge Minnesota board of directors.


Kim Smith
Kim Smith
Vice President Operations
Sage Senior Living

Kim Smith brought a diverse background to SageLife; having served on Capitol Hill as a legislative aide to two Colorado representatives, as an organizational development consultant, and later, owning and operating a lodge and spa in New Mexico. Joining Sage in 2011 as Executive Director at The Maples of Towson in Maryland, Kim brought the community to full occupancy and implemented electronic healthcare records.

A Certified Dementia Specialist, Kim was well suited to her next role as Vice President of Wellness. Kim led the development and implementation of an innovative dementia program at Lighthouse Senior Living in Ellicott City, Maryland, a Sage-managed community. Kim oversees operations at all the Sage and Lighthouse communities.


Jonathan Duvall
Jonathan Duvall
Senior Director, Product Management
Prime Care Technologies

As the Senior Director of Product Management, Jonathan oversees customer onboarding while continuously looking for ways to make our senior care apps easier, so caregivers can spend less time gathering reports and more time driving better patient and financial outcomes. Prior to Prime Care, Jonathan spent 5 years overseeing finance and business applications at Pruitt Health, the 14th largest skilled nursing provider.


Justin Border

Justin Border
Founder & President
Titan Senior Living

 Mr. Border began his career as an Occupational Therapist in 1998. In his career, he has developed and led multiple aspects of acute and post-acute continuum operations, including clinical services, human resources, managed care contracting, case management, business development, financial planning, and compliance. Justin has been a featured speaker at the American Occupational Therapy Association annual conference and multiple other local, state, and national conferences. Justin is also a member Healthcare Workforce Forum Advisory Council.

1 min read

Study Shows Therapy Provides big Value in Post-Acute Care

By Prime Care Tech Marketing on Mon, Apr 26, 2021 @ 11:56 AM

Early this month, the American Physical Therapy Association (APTA) and American Occupational Therapy Association (AOTA) released Dobson DaVanzo TOPS study findings in a joint statement. The study calls on payers to model their reimbursement based on these results, instead of disincentivizing appropriate therapy use. Get the highlights via the summary infographic or continue reading for more detail.

PT/OT provides functional benefit to most patients:

  • Significant rehabilitative value seen across 1.4 million Medicare cases.
  • Direct and positive impacts seen with patients in post-acute care (PAC) settings, including improving the functional ability of patients and reducing readmissions to acute care hospitals.
  • Patients who receive OT and PT during their initial post-acute episode are more likely to have better outcomes and better quality of life
  • Therapy increased meaningful participation in everyday living

PT/OT provides direct and positive value in post-acute care:

  • There are positive ramifications for PT/OT reimbursement under the current fee-for-service and any future unified payment system.
    • Improving the functional ability of patients
    • Reducing readmissions to acute care hospitals
  • There is positive value in PT/OT provided in PAC settings – rehabilitating and preventing decline of core function in daily living activities.
  • Increased therapy intensity is positively correlated with increases in measured functional status in patients following discharge from initial hospitalization.
  • Thirty-day readmission rates to acute-care hospitals following a PAC episode decreased after therapy and appear to have varying threshold effects within each setting.

The takeaway is obvious. Therapy improves the quality of patient care and outcomes. The hope is that payers like Medicare will take this into consideration when it comes to reimbursement models. 

For help managing contracted therapy costs, contact us about our Managed Care MASTER software for PAC contract and case management, or join our 4/27 webinar with Mix Solutions – Goodbye PDPM, Hello Levels!

Get Infographic
1 min read

Prime Care Tech Expands with Hire of Scott Kozimor and Jason Barrett

By Prime Care Tech Marketing on Fri, Apr 23, 2021 @ 01:24 PM

Today, Prime Care Technologies, senior care business intelligence and technology provider, announced two new members in its business development organization. Scott Kozimor now serves as Enterprise Sales Director for the central U.S., and Jason Barrett as Enterprise Sales Director for the West region.

Kozimor brings extensive experience in senior care software, including a history with the top three EHR vendors used by long-term care providers. Barrett has held various leadership roles in business development and customer success working with health care vendors of all sizes. They will be responsible for growing trusted relationships with new clients and expanding solutions and services to current valued customers. Both will report to Jae Sparks, Vice President of Sales.

"I’m very excited to add two highly experienced and qualified people to drive our decision-driven technologies to senior care," said Sparks. "I look forward to working with them to increase revenues while helping senior care providers achieve performance goals with our affordable IT solutions."

Chief Revenue Officer Spencer Thomas added, "The growth of our organization positions us to better educate senior living and skilled nursing facility (SNF) operators on using our software and analytics to sharpen the focus on high-quality care."

About Prime Care Technologies
Since 2003, Prime Care Technologies has provided senior care operators with integrated business intelligence and software solutions, driving proactive decision-making and the highest quality care. Based in Atlanta with 175 employees and 200+ healthcare/IT partnerships, its technology-driven solutions are installed in 6,500+ facilities. With deep multi-vendor interoperability expertise, including the integration of 70+ healthcare applications and 3,500+ EDI payers, Prime Care Technologies offers the leading data warehouse in post-acute care. Learn more at

Press release