7 min read

[Summary] 2022 Senior Housing Outlook Survey Report

By Prime Care Tech Marketing on Thu, Feb 17, 2022 @ 03:31 PM

It's a new year with new challenges on the horizon. Do you want to know how fellow senior housing and care professionals are feeling?

Senior Housing News (SHN) conducted an online poll among 350 subscribers between Nov. 12, 2021, and Dec. 9, 2021, and these are the top takeaways.

  • 87% are somewhat/very positive outlook on the health of the senior housing industry in 2022.
  • +78% have strong confidence in restoring pre-COVID occupancy levels between 2H2022 and 2023.
  • Majority say staffing is the greatest non-COVID-related challenge and most significant expense for 2022.
  • Majority say the staffing challenge will not improve until after 2023.
  • 55% (of those applicable) plan to buy assets in 2022, with private equity expected as biggest buyer and second-biggest financer

Summarized below are a few of the survey questions and the results. 

Which of the following areas will have the largest impact on 2022 expenses?

Expense

2021

2022

PPE

9%

2%

COVID Testing

16%

2%

Resident Engagement

11%

3%

Sales & Marketing

30%

11%

Staffing

26%

72%

Insurance

5%

3%

Legal

1%

1%

Other

2%

7%

 

What is your company’s primary growth strategy?

Strategy

2021

2022

None

21%

33%

Renovate/Reposition

25%

30%

M&A / Affiliate

23%

12%

Build

33%

25%

 

What will be the most attractive category of senior housing in which to invest?

Facility Type

2022

2021

2020

2019

Assisted Living

25%

26%

23%

17%

Independent Living

27%

25%

29%

26%

Memory Care

14%

20%

18%

20%

Skilled Nursing/
Post-Acute Rehab

2%

12%

5%

3%

Active Adult Rental

23%

10%

20%

21%

CCRC

9%

9%

5%

13%

 

To read the full report, visit seniorhousingnews.com.

GET THE REPORT

Topics: senior living analytics SNF analytics 2022 trends

Featured

Posts by Tag

See all