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CRMs – No Longer an Enterprise Sales Management Tool

By Prime Care Tech Marketing on Fri, Jun 26, 2020 @ 10:45 AM

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If you haven’t met a CRM, it stands for customer relationship management (app). CRMs were initially targeted to high-yield sales teams in the corporate world. They’ve evolved quite a bit since then. Some are even built specifically for senior care. Used effectively, it can become THE data hub for the prospect and resident details that directly impact your revenue.

So, how can a CRM help you? Think of it as the contacts app from your smartphone – on steroids. It’s a place to centralize all contacts with interest in your senior care community – either directly or as a referring source. For potential residents, it enables you to manage their entire lifecycle with you – from introduction to tour to move in – and for some, discharge.

This provides communities with a way to manage census, inventory, referral sources, and each resident’s contacts. It can even offer valuable insight into readmissions. What’s more, it can all be accessed from a mobile app on your phone, so you can get to this information anytime, from anywhere. If you have a sales team, this means they could literally be in the stairwell of a hospital tracking targeted patient types as referrals. 

But, it doesn’t end there. Most CRMs now include various types of marketing automation, enabling you to send mass emails to those with a vested interest in your community. Or, it can be a multi-channel social media tool, allowing you to press one button and post to all social outlets. This can be a tremendous time saver for those of you wearing multiple hats in your community.

The best of the CRMs go even further to allow integration with all of your essential software – back office, EHR, billing, financial, and more. Add to that a robust reporting system that can help you tie it all together.

Data is power in this day and age. So, is a CRM a worthwhile consideration for your business? Absolutely. Used effectively, it can become THE data hub for the prospect/resident details that directly impact your revenue.


[PR] Enquire and Prime Care Technologies Partner to Deliver Critical Performance Data to the Senior Care Continuum

By Prime Care Tech Marketing on Thu, Jun 25, 2020 @ 10:17 AM

Enquire, a leading provider of cloud CRM, marketing automation and contact center solutions for senior living communities and post-acute care organizations is proud to announce a new partnership with Prime Care Technologies, a 17-year data warehousing and integration partner to post-acute care and senior living providers.

Most recognized for its primeVIEW facility performance dashboard, Prime Care Technologies continues to evolve its flexible IT services and cloud software based on industry demand. This partnership with Enquire delivers referral data that provides transparency to providers across the continuum. Relying on the primeVIEW interface, Prime Care can combine Enquire’s referral data with data from critical third-party applications (EHR, accounting, purchasing, labor, staffing, etc.) to equip communities with a ‘bird’s eye’ view into their daily financial performance.

For post-acute providers, the benefit of this aggregated data is even greater. It helps them immediately cost out managed care referrals and accelerate decisions while steering their business toward the best possible performance.

“With the implementation of the Patient-Driven Payment Model (PDPM), post-acute care organizations require more data to make informed decisions around referrals. This partnership with Prime Care Technologies is invaluable to not only improve response time to managed care referrals, but also to maximize revenue opportunities,” states Robbie Redlin, Enquire Chief Strategy Officer.

“Accepting referral patients requires providers to consider multiple factors, including their ability to deliver a quality outcome, while also ensuring adequate reimbursement,” says Jim Hoey, Prime Care Technologies CEO. “We already provide the clinical and financial data they need, but Enquire’s referral data really completes the story for each potential resident, enabling facilities to make informed decisions in the moment.”

For more information on Enquire CRM, marketing automation or contact center solutions please contact

For more information on Prime Care Technologies IT services or cloud-based applications, contact

About Enquire
Enquire is the premier CRM, marketing automation and contact center solution provider in senior living and post-acute care. Headquartered in Denver, Colorado, Enquire serves senior living communities and healthcare facilities throughout the United States and Canada. Enquire’s vision is to improve the experience for prospects and family members through customer service centric products paired with cutting-edge technology and analytics.

About Prime Care Technologies
Since 2003, Prime Care Technologies has equipped senior care providers with flexible hosting, managed services and cloud software that evolve with industry demand. Based in Atlanta with 175 employees and 200+ healthcare/IT partnerships. With deep multi-vendor interoperability expertise, including the integration of 70+ healthcare applications and 3,500+ EDI payers, Prime Care Technologies offers the leading data warehouse and claims clearinghouse in post-acute care. We provide the tech. You provide the care.

Government-Funded Telehealth, No Longer Just for Rural Facilities

By Prime Care Tech Marketing on Thu, Jun 11, 2020 @ 02:57 PM

The Federal Communications Commission (FCC) and Centers for Medicare & Medicaid Services (CMS) are making it more lucrative than ever for senior care facilities to toe-test telehealth – and they’re no longer catering to just rural facilities.

FCC Funding

 To date, the FCC’s COVID-19 Telehealth Program has approved funding for 238 health care providers: 

  • Urban and rural
  • In 41 states plus Washington, D.C.
  • Totaling $84.96 million (of $200 million available)

This means there’s 58 percent – $115 million – in funding still on the table.

FCC Telehealth Funding Awarded, To Date

Criteria to award funding

  • Conditions to be treated
  • Goals and objectives for use
  • Timeline for service/device deployment
  • Factors/metrics used to measure impact
  • Geographic area/ population served (pre-existing strain, provider shortages, rural closures, limited broadband and/or internet adoption)
  • Ability to target high-risk and vulnerable patients


CMS Changes

Meanwhile, effective March 6 and for the duration of the COVID-19 emergency, Medicare is willing to pay clinicians the same fee for services rendered via telehealth to any beneficiary anywhere (e.g., treat-in-place). Previously it was limited to rural SNFs and/or required patients to come to a telehealth facility for treatment. Now various clinicians, including specialists, can treat your patients right in your facility and all skilled nursing facilities are eligible.

And, don't be put off by the 'temporary' implication of this change. Word has it, CMS may make temporary telehealth provisions permanent, based on positive results.



With telemedicine trending as it is, make sure you take time to understand the funding available and get a slice of that pie. What's more, this may be the fix you've been looking for to fill staffing gaps. Virtual treatment grants you access to remote clinicians anywhere, not just locally.

[6/4 Webinar] COVID-19 Crisis: Managed Care Unscripted

By Prime Care Tech Marketing on Tue, Jun 02, 2020 @ 01:00 PM

Facilities have been forced to pivot in daily operations with major financial impacts. Help is on the way via a timely webinar with our partners at Mix Solutions!

Gain insight and take away immediate actions, as we outline essential operational steps for skilled nursing facilities during these unscripted days.

  • Health plan communications
  • Admission-to-discharge best practices
  • Business office certainties
  • Managed care team navigation

This webinar will offer an extended period for questions to help you navigate the changes and write your script for success.



4 Managed Care Must-Haves During COVID-19

By Prime Care Tech Marketing on Fri, May 29, 2020 @ 11:06 AM

4 Managed Care Must-Haves During Covid 19

Want more detail on these 'must-haves'?
CLICK BELOW to reserve a spot with experts from Mix Solutions on June 4.


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