It's a new year with new challenges on the horizon. Do you want to know how fellow senior housing and care professionals are feeling?
Senior Housing News (SHN) conducted an online poll among 350 subscribers between Nov. 12, 2021, and Dec. 9, 2021, and these are the top takeaways.
Summarized below are a few of the survey questions and the results.
Which of the following areas will have the largest impact on 2022 expenses?
Expense |
2021 |
2022 |
PPE |
9% |
2% |
COVID Testing |
16% |
2% |
Resident Engagement |
11% |
3% |
Sales & Marketing |
30% |
11% |
Staffing |
26% |
72% |
Insurance |
5% |
3% |
Legal |
1% |
1% |
Other |
2% |
7% |
What is your company’s primary growth strategy?
Strategy |
2021 |
2022 |
None |
21% |
33% |
Renovate/Reposition |
25% |
30% |
M&A / Affiliate |
23% |
12% |
Build |
33% |
25% |
What will be the most attractive category of senior housing in which to invest?
Facility Type |
2022 |
2021 |
2020 |
2019 |
Assisted Living |
25% |
26% |
23% |
17% |
Independent Living |
27% |
25% |
29% |
26% |
Memory Care |
14% |
20% |
18% |
20% |
Skilled Nursing/ |
2% |
12% |
5% |
3% |
Active Adult Rental |
23% |
10% |
20% |
21% |
CCRC |
9% |
9% |
5% |
13% |
To read the full report, visit seniorhousingnews.com.